Six months ago, a meeting took place over coffee between two ex BNI members; one from Dubai, one from California, both relocating back to Northern Ireland. One week ago, those two individuals were present as part of the leadership team of BNI Northern Ireland’s newest chapter: BNI Erimus.  

The launch took place in Belfast’s Ramada Encore hotel with 80 local business professionals in attendance; from make-up artists to restaurateurs, solicitors to estate agents, all hoping to discover what they can achieve from being a member of this brand new and exciting chapter. There was even a complimentary fruit basket from a grocer hoping to benefit from BNI’s referral strategy.

BNI Erimus chapter meetings take place each week at the Ramada Encore hotel in Belfast, allowing local businesses to demonstrate their occupational knowledge and expertise, and educating their fellow members in order to establish a credible reputation on which they can be referred. Research tells us that each member of one chapter may know 1000+ people – just one of those people may become their next biggest client. The more people in a chapter, the more potential for a referral.

The members of BNI Erimus have stated that they envision being the highest earning chapter in Northern Ireland – so watch this space! The most effective way to see how referral marketing can help businesses grow is to visit a chapter meeting. To find out more about how BNI could work for local business professionals wanting more business visit www.business-ni.com or contact BNI Area Director Simon Smith at simon@business-ni.com.