Being a member of BNI is like having a team of sales people working for you. Members carry a card file with everyone’s business cards in it. When a client, associate, supplier or friend, mentions a need that is represented by the group, members can provide a referral to fill that need.
People do business with people they know like and trust and being referred to someone because the person referring them trusts them helps to open doors that are otherwise kept shut.
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